AI/GenAI in Retail/Consumer - Links to 58 Articles/PDFs (Excel XLSX)

For executives in Retail, CPG, and consumer-related industries, artificial intelligence and generative AI are revolutionizing personalized shopping experiences, supply chain optimization, and customer service. AI enables targeted product recommendations, automated inventory management, and interactive virtual try-ons, enhancing customer satisfaction and driving sales. Staying current on industry and consumer-related AI trends, use cases, and challenges allows these executives to adapt to evolving consumer preferences, manage data privacy concerns, and leverage AI for competitive advantage. This includes understanding the ethical implications of AI-powered personalization and ensuring transparent and responsible use of customer data. Ultimately, a deep understanding of AI is essential for retailers to deliver seamless, personalized experiences that build customer loyalty and drive sustainable growth.

This excel file provides an index to 58 thought leadership articles/reports regarding Artificial Intelligence and Generative AI that have been handpicked for those executives within the Retail, CPG, and Consumer-related industries. Almost all reports and articles listed were published during the period January 1, 2024 to March 1, 2025.

The linked articles/reports were published by credible sources that perform rigorous research and analysis. Example sources (and number of links to articles/reports) Accenture (5), Bain (5), BCG (7), Forrester (7), IBM and IBM Institute for Business Value (6), IDC (7), and McKinsey (8).

The links also take you to articles on Retail, CPG, and consumer-related industry use cases (16), how to scale adoption (26), trends/predictions (8), GenAI (29), Customer Service (7), and other topics.

Here are some example titles of articles/reports we have included in this spreadsheet:
•  Retail Industry: Unlock The Potential Of GenAI Use Cases
•  The Future Of Consumer Use Of Generative AI
•  Embedding AI in your brand's DNA
•  What it takes to rewire a CPG company to outcompete in digital and AI
•  Using Generative AI to Revolutionize the Automotive Customer Experience
•  Menu for One: GenAI Lets Restaurants Get Personal
•  Is GenAI a game changer for the electric mobility ecosystem?
•  As GenAI Revolutionizes Product Discovery, Brands Need to Adapt
•  8 Biggest Benefits of AI in Retail

In our excel spreadsheet we include additional information about each article / report we list, including source, title, subtitle/abstract, publication month, and author names. In addition, the reports and articles have been 'tagged' in the spreadsheet using various columns (see descriptions below) so that you can sort/filter the spreadsheet to find the content you are interested in. Please review the column definitions below.
•  Source: The name of the source of the article (e.g. McKinsey, BCG, Gartner, IBM Institute for Business Value, etc.)
•  Geo Focus: If the article/report is focused on a specific geo region or country, it will be tagged with the region/country name
•  Tech Topics: If the article/report is focused on a specific tech topic (e.g. GenAI), we list that here.
•  Adoption Focus: Articles/Reports are tagged according to the they type of adoption-related topics it focuses on. Tags include About (covers an intro to the topic), State of Adoption, Scaling Adoption, Use Cases, Challenges, and Value.
•  Biz Topics: If the article/report is focused on a specific business topic (e.g. Future of Work, Customer Service, etc.), it will be tagged in this column.
•  Functions/Roles Focus: The articles/reports in this ELOMBODocs spreadsheet are applicable to Retail, CPG, and consumer-related industry executives. Where the article/report is specific to a function or role, we have tagged that content appropriately. Examples include Marketing, Customer Service, etc.
•  Industry Focus: Articles/Reports that focus on specific vertical industry (Retail, CPG, Consumer, Travel, etc.) have been tagged in this column.
•  Title (Click on title to go to the article/document): The title of the article/report is hot-linked and the links take you directly to the source article/report. In some rare cases, you will be required to register your email to access the content. All links have been tested as of March 2, 2025.
•  Subtitle: Here we have tried to capture the subtitle or summary of the document in 1-2 sentences
•  Month Published: In this column you will find the month this article/report was published.
•  Type of Content: Most content is either an article (blog, website, or press) or a report (PDF file). On some article pages you are given an opportunity to download a pdf. You may need to sign on to the source website and complete a profile in order to download the full report.
•  Author: Here we have captured the author names (when they were listed).

Our links take you directly to the source article/report. In some rare cases, you will be required to register your email to access the content. All links tested as of March 2, 2025. NOTE: Some of the articles/reports we include in this spreadsheet do appear in other ELOMBODocs excel spreadsheet offerings related to Artificial Intelligence and Generative AI. If you are interested in larger lists of articles/reports on this topic, please review our bundles and/or other document descriptions to discover our most comprehensive lists of articles/reports.

This spreadsheet saves you hours and hours of your own research time and helps you focus YOUR time on delivering thought leadership in your own role within your team, your organization, and with customers and clients.

If you are interested in AI/GenAI thought leadership articles hand-picked for those in C-Suite positions within any industry, you may be interested in checking out other ELOMBODocs excel files on Flevy. We offer documents across many of the different C-Suite roles, including CEO, CMO, CFO, CIO, and CHRO.